The Dark Magical Secrets that Make Your Message Truly Reach Your Potential Clients

99% of business owners and many marketers (unbelievable) create messages for their potential leads that sound exactly the same. Guess what they say: “We are the best XYZ company in “Slovakia” because we have 10 super cute and chubby employees from different countries, blah blah blah.”

That’s why their marketing campaigns get ignored like your high school crush.

They just talk about themselves, and when they’re done, they keep talking about themselves.

This is 87% of the reason why most marketing strategies that business owners use fail.

Wondering what the right way to do it is?

Now imagine your name is John (not a common name, because obviously, everyone knows how incredibly rare this name is). You’re 37 years old, live in Kansas, have two kids, a wife, and a dog, of course. You are 6.2 ft tall and weigh 242.7 lbs.

You want to lose weight and suddenly an ad appears that says: “The best strategy to lose weight quickly and easily for 37 year old men living in Kansas, with two kids, a wife, and a dog, who are 6.2 ft tall and weigh 242.7 lbs. Send us a message at 913-999-8888 and we will give you the complete guide to lose 20 lbs in just 3 weeks, easily and quickly for only 50 dead presidents (dollars, for whoever doesn’t understand).”

As soon as you see this ad, it grabs your attention immediately because it is made for you. You’ll say, “Wow, this fits me perfectly, it’s exactly for me.” Even if you had seen 1,000 weight loss ads before, this one grabs your attention incredibly easily because none of the previous ones were dedicated exactly to you. And not just that, this will have a higher possibility of you saying yes to it.

Because you feel it is perfectly designed for you, your situation, and your needs.

In your marketing, you have to cut through with your message and reach your clients. Don’t try to sell to everyone; sell to your clients—few but important. Now, with this, I don’t want you to look for the weight, town, and specific skin color of your clients. That’s not what you have to do.

Instead research and find out the aspects of your clientele. What do they want, what do they desire, what do they suffer from, what is their day-to-day life like? Try to summarize who your client is.

We have to be different, folks. Everyone does the same thing, and no one does it right. You can’t keep playing with the same old marketing, saying you’re the best company in the area because of this and that and your green office, blah blah blah. You have to be different. Find out your client’s names and shout them out with your marketing. Because when you shout someone’s name, they will turn around to see your business.

If you're serious about making your marketing so effective it feels like black magic, that gets into your audience's minds and controls them at will, contact us at arlylago@realsyncmarketing.com. We'll be your wizards, equipped with the knowledge and tricks to master your clientele.